At the heart of our offering is the combination of quality thinking with the originality of ideas that we believe is critical to the nurturing of strong brand properties. There are many facets to the delivery of powerful brand communications, all of which rely on a focused strategy from the outset.

We can bring brands to life by understanding and defining the market opportunities that they can satisfy, and developing the brand properties that will deliver these commercial opportunities.

Many organisations own valuable (or potentially valuable) brands, but haven’t been able to pin down exactly what their brand stands for. We can deliver this clarity, and then develop the strategy that will enable you to further develop and expand your branded property.

Brands often become ‘tired’, or fall away from public notice. Sometimes this is due to a lack of marketing investment; sometimes it is a consequence of their original role or market positioning becoming less relevant or attractive. We can identify ways to revive a brand, or to re-position it, to give it more appeal in the marketplace, and then develop the identity, packaging and support materials to re-launch the brand.

Even if a Brand Strategy has been defined it is not always clear how best to build its franchise to extend its product range or service offering, or to extend it into fresh markets. We can set out a staged development plan that will manage this process, and ensure that the core brand property is not lost in the rush for expansion.

Bringing a brand to life starts with the design of its identity – the visual realisation of the brand ‘promise’. We are well-versed at developing identities for a wide variety of brands – from first stages that might demand a suite of options covering different potential tonal or positioning territories, through to a definitive execution that will represent everything your brand stands for for years to come.

A key element in the building of a brand is the communications strategy and campaign activity that it employs. We will develop the most appropriate communications strategy to meet your brand needs, and the creative campaign idea that will be at the heart of the delivery of this strategy.

We can also develop and deliver the communications activity in any of the key marketing communications disciplines that this campaign requires - design, advertising, sales promotion, direct marketing, public relations and digital marketing - through a team of experts tailored to meet your needs.

Why is it that the things that should be so simple are often the most difficult? Coming up with a name for a new brand sounds like a pretty easy task, yet it can often cause angst, argument and frustration. How do you uncover that magical brand name that perfectly captures all that you want your new product or service to stand for?

We find that using a structured process can help, although it does need to be combined with some agile creative minds. Our ‘Brand Name Creator’ service delivers a list of potential brand names and includes an initial trademark and url search to ensure that they’re not only impactful, they’re usable too.

All you need to do is to brief us on the task and we’ll return within a week with a list of 15-20 names, from as little as £995.

Actually, it is pretty simple, isn't it?

The ability to deliver a tailored research study – qualitative or quantitative – to uncover the insight you require is a core part of our offering. We have an in-house research team that works within our project teams to deliver the intelligence and understanding that ensures we have the clarity required to solve branding challenges.

Research is often an integral part of the brand development process, but we also act as a research specialist for many of our Clients. We have expertise in qualitative moderation and analysis (focus groups, depth interviews, accompanied shops, online forum studies) and in delivering focused quantitative programmes.