March 2012
The taste of Yorkshire Pops-over to the USA
Over the last 8 months we’ve been working with the William Jackson Food Group on a project to launch their Aunt Bessie’s Yorkshire Puddings range into the US market.
After an extensive initial market audit, followed by in-depth consumer research, an opportunity for the product within the US was identified. Using the insight gathered, a new brand, purpose fit for American consumers, was born.
Research showed that whilst the product itself would be welcomed with open arms, the US market would simply not be attracted to Aunt Bessie’s Yorkshire Puddings as we know and love them in the UK. The positioning, brand name, the packaging, and in fact the term ‘Yorkshire Pudding’ itself would all have been unattractive and confusing to the US consumer. Enter East Riding Farm, All Natural Popovers – a wholesome, light and versatile alternative to bread, pastry and crackers!
Strip away the Sunday lunch preconceptions us Brits have of the humble Yorkshire Pudding and you get a tasty, quick and wholesome product that can be enjoyed as a snack or as part of a main meal. Savoury or sweet, our research shows Americans will use Popovers for absolutely anything!
With our research findings in mind and a focus on simple, natural ingredients we named, designed and developed the new East Riding Farm brand encompassing tone of voice, packaging design, website and marketing communications. The new products are being launched into the US market this spring with the website live this month: www.eastridingfarm.com
February 2012
Jet2insurance.com
We recently supported Jet2 on their launch of a new holiday insurance product - Jet2insurance.com - helping them to develop the core brand identity as well as creating brand guidelines including an overarching imagery style and establishing a suite of messaging to be used across a number of applications. We're delighted to say the product is now live and doing well.
We're shut for new business!
Well…very nearly. A succession of pitches, credentials and first contact meetings has taken place this month involving a fair few miles on trains, planes and automobiles. Needless to say we still need to win them but it’s a great start to the year for TBN.
What a vista
We were spoilt by our friends at Vizeum (William Hill Media partner) this month as they let us host a workshop in their stunning offices that have the most amazing panoramic views of London. The workshop went pretty well too, but it was a case of keeping everyone’s eye on the blackboard not out of the windows!
Euro trippers
No it’s not some adolescent teen film about Inter-railing we’re involved with, but a lot of us seem to be getting on and off planes at the moment to continental Europe. It’s a bit hush-hush right now, but let’s just say we’re working on pan-European briefs for food and one of northern Europe’s largest DIY and trade brands.
January 2012
Highland fling
Our latest project for Tangerine involves reviving the sweet shop classic; Highland Toffee. We’ve been developing the new packaging for the traditional bars plus their bagged sweets offering. To our childlike glee this has involved eating lots of sweets - all in the name of research of course!
Very Lazy
The worlds fastest chopper; Lazlo Vaslovsky was back on screens throughout January. Having conducted a wave of research post campaign, we’re delighted to announce that brand awareness is at a new high, up over 300% from 2010. Head over to ‘Our Work’ section to see the campaign in full.
Insight, insight and more insight
We’ve seen a wave of research briefs come through the door this month with clients asking us to investigate everything from brand tone of voice to alternative packaging options, paint and sweet treats in the USA (we’re nothing if not adaptable!)
Happy New Year!
Wishing a Happy New Year to all our staff, clients, associates and suppliers. We hope that 2012 be a great year for everyone.
December 2011
New York, New York!
Another busy month on the 'other side of the pond', not only have we been meeting with current and prospective clients we've also been working on some interesting collaboration projects. The downside is, whoever goes this time of year is tasked with purchasing most of the offices Christmas gifts. We now know the entire UGG catalogue inside out!
A grand opening
We also have some extremely exciting Big Apple news as we officially declare our New York office open for business. Following a flurry of meetings on the other side of the Atlantic throughout December, we are pleased to now call 154 Grand Street (between Lafayette and Broadway) our new (second) home. Hurrah!
Terrafina NYC
This month we kicked off a couple of really nice projects for Terrafina based in Brooklyn. We are currently developing a new digital presence for the brand and also some B2B materials to see the brand broaden its reach into stores like Walgreens and other US on-the-hoof outlets.
Party time!
‘Tis the season to be jolly and what would Christmas be without the office party! Anyone who knows us will of course envisage an extremely civilised evening involving dinner followed by a lively debate on current affairs. Definitely no dancing and silly hat wearing then… Here's to a great 2012 from all at TBN.
Hoe Hoe Hoe
Instead of sending Christmas cards this year we’ve made a charitable donation to Oxfam that will help families in Africa and developing countries create re-usable plots of land to feed their family. We’ve invested in seeds, tools and fertiliser to ensure they can work towards a more sustainable future.
November 2011
BBC Good Food Show
The team here at TBN were once again back at the BBC Good Food Show working with one of our clients - The English Provender Company. We returned pretty inspired by what we saw, so why not head over to our ‘What We Think’ section for our view of the emerging food trends for 2012.
We’re still going nuts for nuts
We’ve been appointed to deliver two separate taste test studies to help Blue Diamond Growers in the USA understand how their products compare here in the UK. Once Fed Ex delivered the samples from California, a pretty un-scientific TBN team straw poll crowned the 'bold' salt and vinegar almonds the resounding favourite.
D&AD
Congratulations to the engineers at Acro whose super-light seat features in the 2011 D&AD annual. The D&AD entry see's the seat dressed in our eLeather seat covers for Jet2.com. As part of our interior refurbishment project for Jet2.com we worked closely with Acro on delivering the final seat for the client across 36 aircraft.
For the discerning palette
Having had a clear out at TBN we came across a somewhat unusual flavoured soup, purchased on one of our various overseas visits. If you're partial to this particular blend, email us and we'll gladly supply on a first come first served basis...
October 2011
Jeremy joins TBN
The arrival of autumn also brings with it the newest recruit to the TBN family. Jeremy Davies joins us as our New Business Director and brings with him a wealth of experience to help us develop our proposition both in the UK and USA.
And they're off!
We're delighted to have been appointed by William Hill PLC to look at a number of internal and consumer facing communications projects.
Day tripper
Chris has visited Denmark, Netherlands, Germany and Belgium this month in search of insight…we have been appointed by a global leader in architectural coatings (paint to you and me) to help define their Northern European proposition for one its most iconic brands.
September 2011
USA calling
Our expertise is in demand on both coasts of continental USA during September. We have a team in Sacramento, CA attending a 3-day brand workshop working with Blue Diamond, one of America’s largest snack brands. 2,700 miles away we have another team working out of New York for a week holding various meetings with both existing and potential clients.
Dairy with a twist
We supported Arla on the launch of their Indian dairy range and helped to deliver the packaging for the Paneer product.
TBN road trip with Speedy
TBN travelled over 1,500 miles at eight locations with Speedy, visiting depots from Glasgow to Dartford to conduct research sessions with employees as part of the brand development strategy.
August 2011
Cooking up a storm
Look out for Gordon Ramsay's Hell's Kitchen USA on ITV2 over the coming months. TBN created a suite of promotional bumpers for Very Lazy Cooking Concentrates, who are sponsoring the show. Nervous prawns and anxious mushrooms? DONE.
July 2011
An adventure… with wine of course!
TBN hosted a wine tasting soiree with several of our clients which involved a friendly (!) competition and champagne prizes for the lucky ones as well as an introduction to an education in wine. Funny how the competitive spirit increased as the evening progressed.
Angels unveiled
For stylish school shoes look no further than Angry Angels – a range for those fashion conscious pre-teens. We created the brand identity and carried this through to application details on the product itself, brand packaging and a ‘must have’ carry bag . See the full range in store now!
Flying high
We're pleased to be back in the cockpit again, this time for Transavia airlines (an operating division of Air France/KLM) who have appointed TBN to redesign the interior cabin environment starting with the dress seat covers using the innovative eLeather substrate.
June 2011
Research at your fingertips – literally!
Online research forums have become extremely popular with TBN clients over the past year. We’ve found them to be a really effective way of gaining insight on consumer habits, sector dynamics and attitudes towards brands and services on a range of projects, including B2B work. We use Dub Studios as our platform provider for this work and it’s become another effective tool in our armoury of research techniques that we’d be delighted to talk to you about.
Everyone deserves a Miele
On the back of Miele's successful laundry and vacuum campaign, we've been tasked with designing new brand advertisements and in-store elements to support a wealth of Miele promotions through to the end of the year.
One Speedy with One Plan
This month sees the introduction of Speedy’s sustainability philosophy - One Plan, with a suite of ads, the first being in the Financial Times. We developed the concept, the name and the brand and undertook a photography shoot to create an emotive collection of imagery to represent this best business practice.
May 2011
Planes, trucks and an annual report
For the first time, we were commissioned to produce the Dart Group PLC Annual report that is the holding company for both the Jet2 and Fowler Welch brands. This involved developing the creative concept and overall style as well as overseeing the implementation.
California dreaming
We’re delighted to have been appointed by California-based Blue Diamond to conduct a research project for them in the UK to explore new market opportunities.
A fresh new face for spring
Jess Cook is the latest new recruit to TBN – she joins us from Savvy where she has gained some agency experience to complement her sharp mind and youthful energy. Jess will be working as a Project Executive across a number of our client accounts.
April 2011
Get your fill with Deli Club
For those of you who spend time on the road, Tesco have launched a new range of classic British sandwiches, now in their filling stations – Deli Club, for which we created and developed the brand.
TBN assist Speedy
Our first brand development work for Speedy has been launched – Speedy Assist is a service that will help small and medium-sized businesses working in the UK construction sector by offering them a range of services, benefits and discounts that will help them to build their own business profitability. We’ve developed the brand strategy, identity and marketing collateral.
March 2011
Our new squeeze
We’re really pleased to have delivered our first project for Arla – the development of a new brand name and packaging for Arla Squeezable Yogurt. This new product comes in a screw-top pouch and is seeking to bridge the gap between kids and standard yoghurts.
Pasta sauces – Paul Newman style
Our latest project from Newman’s Own is to develop pack designs for the range of pasta sauces they are looking to introduce into the UK, extending the successful design framework we have already developed for them this side of the Atlantic.
February 2011
We’re BIG in Turkey
Our corporate communications’ work for GE Energy was launched this month to coincide with a major global conference in Istanbul – as a consequence, a selection of the 14 strong executions developed for the campaign were delivered through out of home media sites as well as a host of national business press titles.
National campaign won
Following on from our consistent through-the-line work for Miele during 2010 we were asked to pitch for a major national laundry and vacuum campaign. We won it and have developed press and online campaigns to run through spring, summer and autumn across all major titles.
Stepping out
We’re delighted that Start-rite has asked us to work on a second brand development project for them, creating a name and identity for an exciting new children’s shoe concept.
January 2011
TBN in the USA (a lot!)
Now very well known at U.S. Immigration (for all the right reasons) TBN have been regularly crossing the pond of late for both business and pleasure; destinations include New York, Atlanta, Orlando, Las Vegas and San Francisco. So if you require a detailed appraisal of every seat on the Virgin transatlantic fleet just ask us…!
She’s a ‘Greasley Lover’ (apologies Mr Collins)
To get the year off with a bang January brings the arrival of our new Project Director, Libby Greasley, who brings a wealth of experience from working in agencies both here in the UK and also 9 years with Publicis in New York.
Escapades in Cape Town
January sees TBN back from South Africa after a week-long photography shoot for GE Energy. The trip involved a turbulent flight of epic proportions, a stuffed moose, 5 night shoots and lots of late night pizza amongst other things...!
