Looks good enough to eat
We’ve had the pleasure of shooting some delicious new products this month including; curries, paellas, tagines, kebabs, fajitas, biscuits, potatoes, macaroni and tomatoes! A very tasty selection and we are very pleased with the results. Now where are those indigestion tablets…
Following on from the success of our Miele Monster Suction campaign last year, The Monster is back and he’s bigger and better! The new outdoor campaign featuring our Monstrous friend will be going live at sites across Manchester, Birmingham and London this April and the 200 foot long Colossus site at Clapham Junction in July.
Despite Mother Nature busily conjuring up snow for spring instead of the usual sunshine and flowers, we’ve still got a spring in our step. This is mainly due to several imminent new team arrivals, the most exciting of which is the lovely Libby’s baby daughter, scheduled to arrive in July. Also joining the team this month is the adorable Frankie Pickles, a Norfolk and Teddy Bear Jack Russell cross. Cue the melting of hearts. Finally, we’ve been very busy at TBN towers and so the team will be expanding soon. Our fresh new face will be working across a number of our clients and is most definitely a human adult!
Miele are celebrating their 111th birthday with a bang this month. We have recently completed a promotional laundry campaign that’s being rolled out across outdoor, online and instore executions. £111 cashback and tested to last 20 years? That’s Wunderbar!
Queen of Hearts
We can finally reveal the exciting new project we've been working on for our friends at the Cotswold Food Partnership. We recently completed the development of a fabulously regal brand to enter the luxury sweet treats sector in premium retail. Initially intended for the UK market, Queen of Hearts was launched at the International Sweets and Biscuits Fair, ISE, in Cologne with massive success! Coming soon to premium retail chains near you...
After forging ahead in the biscuit business the lovely guys at The Miniature Bakery have asked us to review and update all of their packaging to create a coherent and consistent brand architecture across the range. We’re very pleased with the work not to mention eating delicious biscuits being a significant perk of the job!
Following a good old catch-up with our friends at Terrafina in New York in December, we have been appointed to look at three different packaging projects for the ever-expanding business.
TBN Down Under
We received a request from the Government of Western Australia to use an illustration we developed with Peter Grundy for Speedy Services. The Australian ‘School Curriculum and Standards Authority’ will be using it as a teaching aid for a design course. We feel very honoured and extremely scholarly all of a sudden!
So good it oughta be outlawed!
Our latest work for Newman’s Own looks good enough to eat. Unveiled at the BBC Good Food Show before Christmas the redesigned Newman’s Own pasta sauce packaging has been greatly received. Off the back of this we have been appointed by the iconic US brand to undertake a global brand development project.
No, we haven’t been hanging around in North London suburbs, we’ve been helping out our furry friends at the Wood Green pet charity with a comprehensive research project. Much to the team’s joy the project has enabled Chris to finally see animals as potential life companions rather than as a rich source of protein.
In collaboration with our sister advertising agency Us & Them Ideas, we travelled via planes, trains and automobiles to an extremely snowy Europe to pitch to one of the world’s largest corporations. We can’t say who but we can say we won, so it’s a great start to the year for TBN.
New York nuts
Chris & James flew across the Atlantic again this month to meet with old and new clients. Amongst them were our friends at Terrafina who have recently moved out of their premises, as they simply grew too big for them! They got to check out the new digs and discuss how we can help the brand to move even further forward. Of course a trip to New York in December means friends and family will reap the benefits on Christmas day!
The BBC Good Food Show
We have a longstanding relationship with our friends at EPC, Very Lazy and Newman’s Own, so it was great to see them have such a huge presence at The BBC Good Food Show this year. We love that we’ve played a big part in the growth and development of these brands, it makes us feel all warm inside – much like their delicious products do!
Top of the pops
We are excited to have made not one, but two of The Drum's Top 100's this month. We came in at number 88 on the Recommended Agency Register Top 100 for 2012, and 72 for The Drum Design 100. We may be small but we pack a mighty punch!
Painting the town
We've been hard at work this month putting the finishing touches to our brand development work for Sigma, one of the most technically advanced paint brands in Europe. A three-day brand imagery shoot gave us the opportunity to experience professional mastery first hand and get up close and personal with the quality paints and decorating tools used across Northern Europe. The result? A comprehensive bank of images that will help Sigma really engage with customers over the coming years (not to mention a warm, fuzzy feeling after painting the town red with our client at Restaurant Bar & Grill on City Square… well it would have been rude not to!)
We are delighted to have been named finalists in the Travel & Leisure category at The Marketing Awards this month. We missed out on the top spot but are extremely proud to have been shortlisted as a finalist for the work we completed for the re-design of the transavia.com interior environment. On top of our award nomination the work has continued to be commended by the airline industry.
A growing family
We have come over all nostalgic this month after the completion of some lovely projects for our longstanding friends at Napolina. We recently completed a huge (!) photography shot to showcase the full Napolina range and it made us realise just how many SKU's we have worked on for the brand over the years. From pasta to pulses, tomatoes and grated cheese, you name it we've worked on it - from concept to the supermarket shelves. We've also recently completed a complete overhaul of their brand guidelines to reflect the evolutionary development of the Napolina identity that we have been working towards for quite some time.
What lies behind a poker face?
Amongst several projects that we've undertaken this year for William Hill has been a major qualitative research study to understand the motivations, wants and needs of online poker players. Our work in this area will help William Hill to deal an even stronger hand with their online poker offering.
Marketing Design Awards 2012
We are very proud to have been nominated in the Marketing Design Awards this year. Our entry for the re-design of the Transavia.com interior environment has been shortlisted following the projects completion this year (see June for full details!) The new design went down a storm within the airline industry and we are extremely pleased to have the work recognised further.
Great news for The English Provender Co. this month after they have won a Highly Commended at The Grocer New Product Awards. We recently helped EPC to relaunch their products using a simple, ‘naked’ approach to their packaging following the commitment to ensure all their products are made from only natural ingredients. Consumers praised the products taste & texture plus scored it highly in the packaging category for its appealing appearance and ‘home-made’ characteristics. Naturally, we’re delighted with the response!
Hit the road, Jess
Watch out Leeds as after many hours of terrifying her driving instructor to near death Jess has passed her driving test at the first attempt!
We were extremely lucky this month to be given tickets to the Paralympics by our good friends at Schneller. Libby and Jess spent a blisteringly hot Monday at the Olympic Park watching the amazing athletes perform inside the Olympic Stadium. Quite simply it was absolutely sensational. The whole office has been swept up in Olympic fever this summer and are proud supporters of Team GB.
Let them eat cake
This year has been a celebration of all things British and traditional afternoon tea has recently seen a big resurgence in popularity. We have been working with a cake manufacturer who has decided to develop a brand of their own following the trend for tasty afternoon treats. We have been delighted to help them develop their identity and packaging for a miniature range of premium tasty treats – delicious! Watch this space for launch in early 2013.
Up and away
Following a 3 way pitch we were appointed by Transavia.com, a division of KLM/Air France, to re-design the interior environment for their fleet of newly delivered and existing Boeing 737 aircraft. The brief was to make the predominately leisure airline more comforting for the passenger experience, more contemporary in its look and feel and seek to reduce weight where possible as well as being mindful of ongoing maintenance for each ship set. As part of our solution we used an innovative eLeather material for the seating that uses 3% less fuel per seat, resulting in a saving of at least 200 litres of kerosene per flight. The colour ways used were specifically matched to the corporate palette and the repeat circular de-bossed design echoes the overall identity of the airline. It's been much talked about on-line and in the aviation industry and initial reactions have been extremely positive by all concerned.
We have been working with Terrafina for almost 2 years now, initially to create a completely new identity and strapline for this exciting entrepreneurial brand and more recently developing a website and fresh new exhibition graphics to help tell the world about it!
Based in the Big Apple, Terrafina have seized a window of opportunity and unleashed their passion for healthy snacks. And since 2005 they've obsessively been honing their product range and developing supplier relationships to satisfy a wide range of tastes and healthy snacking needs.
For Terrafina 'A healthy obsession' is not only a tagline, but a way of life. Quality lies at the heart of their offering, and with an extensive range of natural and USDA certified organic products, from nuts and trail mixes to dried fruits and even sweeter treats, Terrafina has something tasty for every snack aficionado.
Our partnership with Terrafina is testimony to the fact that you don't need a face-to-face presence to achieve seamless communication, successful implementation and an overall great working relationship. Thanks Terrafina… we're nuts about you!
Visit their newly live website to admire our handy-work and read a little bit more about who Terrafina are and what they do... www.terrafina.us
Two fat ladies
No, we haven’t been consuming more sweets…this month has seen us go bonkers for Bingo! Our latest research brief from William Hill involved us looking into the motivations behind online gaming. The debrief involved Chris travelling to Gibraltar and enduring a hair-raising plane landing and take off on their rather unusual airstrip. Needless to say he hasn’t been quite the same since.
Monster Suction cleans up
Our Monster Suction campaign continues to have impact amongst consumers and the press…
Straight A students
We’re delighted to have secured a place on the Recommended Agency Register this month, after our clients provided glowing reports about our work with them to date. We’ve given ourselves an extra pat on the back for no bribes required!
Innovation within the own label arena has helped supermarkets win back substantial market share over the last year. This month our very own Chris Blythe has been mulling over the implications for brands with The Grocer. His thoughts have been published in the publications ‘focus on’ article this month.
You can check out the full report here: http://www.thegrocer.co.uk/reports-and-advice/category-reports/focus-on-own-label/228385.article
Our latest work for Miele is colossal! An outdoor media campaign for vacuum cleaners has launched this month and includes the enormous 61 metres in length colossus site at Clapham Junction. The campaign entitled; Monster Suction, has also been expanded across print, online and instore.
All a glow
We all know kids need to be kept entertained and our latest collaboration with the Start-rite marketing team has focused on brand development for a completely new product concept.
The product which has lights embedded in the shoe laces to create a flashing effect as the child walks or runs, will be launched under the new X-Glow brand to appeal to mums and little boys aged 1-4.
Leveraging insight and understanding of the children's market, the new Start-rite sub-brand is sure to attract parents and kids alike, and as well as being a great novelty the shoes will encourage increased activity in kids which is no bad thing!
The taste of Yorkshire Pops-over to the USA
Over the last 8 months we’ve been working with the William Jackson Food Group on a project to launch their Aunt Bessie’s Yorkshire Puddings range into the US market.
After an extensive initial market audit, followed by in-depth consumer research, an opportunity for the product within the US was identified. Using the insight gathered, a new brand, purpose fit for American consumers, was born.
Research showed that whilst the product itself would be welcomed with open arms, the US market would simply not be attracted to Aunt Bessie’s Yorkshire Puddings as we know and love them in the UK. The positioning, brand name, the packaging, and in fact the term ‘Yorkshire Pudding’ itself would all have been unattractive and confusing to the US consumer. Enter East Riding Farm, All Natural Popovers – a wholesome, light and versatile alternative to bread, pastry and crackers!
Strip away the Sunday lunch preconceptions us Brits have of the humble Yorkshire Pudding and you get a tasty, quick and wholesome product that can be enjoyed as a snack or as part of a main meal. Savoury or sweet, our research shows Americans will use Popovers for absolutely anything!
With our research findings in mind and a focus on simple, natural ingredients we named, designed and developed the new East Riding Farm brand encompassing tone of voice, packaging design, website and marketing communications. The new products are being launched into the US market this spring with the website live this month: www.eastridingfarm.com
We recently supported Jet2 on their launch of a new holiday insurance product - Jet2insurance.com - helping them to develop the core brand identity as well as creating brand guidelines including an overarching imagery style and establishing a suite of messaging to be used across a number of applications. We're delighted to say the product is now live and doing well.
We're shut for new business!
Well…very nearly. A succession of pitches, credentials and first contact meetings has taken place this month involving a fair few miles on trains, planes and automobiles. Needless to say we still need to win them but it’s a great start to the year for TBN.
What a vista
We were spoilt by our friends at Vizeum (William Hill Media partner) this month as they let us host a workshop in their stunning offices that have the most amazing panoramic views of London. The workshop went pretty well too, but it was a case of keeping everyone’s eye on the blackboard not out of the windows!
No it’s not some adolescent teen film about Inter-railing we’re involved with, but a lot of us seem to be getting on and off planes at the moment to continental Europe. It’s a bit hush-hush right now, but let’s just say we’re working on pan-European briefs for food and one of northern Europe’s largest DIY and trade brands.
Our latest project for Tangerine involves reviving the sweet shop classic; Highland Toffee. We’ve been developing the new packaging for the traditional bars plus their bagged sweets offering. To our childlike glee this has involved eating lots of sweets - all in the name of research of course!
The worlds fastest chopper; Lazlo Vaslovsky was back on screens throughout January. Having conducted a wave of research post campaign, we’re delighted to announce that brand awareness is at a new high, up over 300% from 2010. Head over to ‘Our Work’ section to see the campaign in full.
Insight, insight and more insight
We’ve seen a wave of research briefs come through the door this month with clients asking us to investigate everything from brand tone of voice to alternative packaging options, paint and sweet treats in the USA (we’re nothing if not adaptable!)
Happy New Year!
Wishing a Happy New Year to all our staff, clients, associates and suppliers. We hope that 2012 be a great year for everyone.
New York, New York!
Another busy month on the 'other side of the pond', not only have we been meeting with current and prospective clients we've also been working on some interesting collaboration projects. The downside is, whoever goes this time of year is tasked with purchasing most of the offices Christmas gifts. We now know the entire UGG catalogue inside out!
A grand opening
We also have some extremely exciting Big Apple news as we officially declare our New York office open for business. Following a flurry of meetings on the other side of the Atlantic throughout December, we are pleased to now call 154 Grand Street (between Lafayette and Broadway) our new (second) home. Hurrah!
This month we kicked off a couple of really nice projects for Terrafina based in Brooklyn. We are currently developing a new digital presence for the brand and also some B2B materials to see the brand broaden its reach into stores like Walgreens and other US on-the-hoof outlets.
‘Tis the season to be jolly and what would Christmas be without the office party! Anyone who knows us will of course envisage an extremely civilised evening involving dinner followed by a lively debate on current affairs. Definitely no dancing and silly hat wearing then… Here's to a great 2012 from all at TBN.
Hoe Hoe Hoe
Instead of sending Christmas cards this year we’ve made a charitable donation to Oxfam that will help families in Africa and developing countries create re-usable plots of land to feed their family. We’ve invested in seeds, tools and fertiliser to ensure they can work towards a more sustainable future.
BBC Good Food Show
The team here at TBN were once again back at the BBC Good Food Show working with one of our clients - The English Provender Company. We returned pretty inspired by what we saw, so why not head over to our ‘What We Think’ section for our view of the emerging food trends for 2012.
We’re still going nuts for nuts
We’ve been appointed to deliver two separate taste test studies to help Blue Diamond Growers in the USA understand how their products compare here in the UK. Once Fed Ex delivered the samples from California, a pretty un-scientific TBN team straw poll crowned the 'bold' salt and vinegar almonds the resounding favourite.
Congratulations to the engineers at Acro whose super-light seat features in the 2011 D&AD annual. The D&AD entry see's the seat dressed in our eLeather seat covers for Jet2.com. As part of our interior refurbishment project for Jet2.com we worked closely with Acro on delivering the final seat for the client across 36 aircraft.
For the discerning palette
Having had a clear out at TBN we came across a somewhat unusual flavoured soup, purchased on one of our various overseas visits. If you're partial to this particular blend, email us and we'll gladly supply on a first come first served basis...
Jeremy joins TBN
The arrival of autumn also brings with it the newest recruit to the TBN family. Jeremy Davies joins us as our New Business Director and brings with him a wealth of experience to help us develop our proposition both in the UK and USA.
And they're off!
We're delighted to have been appointed by William Hill PLC to look at a number of internal and consumer facing communications projects.
Chris has visited Denmark, Netherlands, Germany and Belgium this month in search of insight…we have been appointed by a global leader in architectural coatings (paint to you and me) to help define their Northern European proposition for one its most iconic brands.
Our expertise is in demand on both coasts of continental USA during September. We have a team in Sacramento, CA attending a 3-day brand workshop working with Blue Diamond, one of America’s largest snack brands. 2,700 miles away we have another team working out of New York for a week holding various meetings with both existing and potential clients.
Dairy with a twist
We supported Arla on the launch of their Indian dairy range and helped to deliver the packaging for the Paneer product.
TBN road trip with Speedy
TBN travelled over 1,500 miles at eight locations with Speedy, visiting depots from Glasgow to Dartford to conduct research sessions with employees as part of the brand development strategy.
Cooking up a storm
Look out for Gordon Ramsay's Hell's Kitchen USA on ITV2 over the coming months. TBN created a suite of promotional bumpers for Very Lazy Cooking Concentrates, who are sponsoring the show. Nervous prawns and anxious mushrooms? DONE.
An adventure… with wine of course!
TBN hosted a wine tasting soiree with several of our clients which involved a friendly (!) competition and champagne prizes for the lucky ones as well as an introduction to an education in wine. Funny how the competitive spirit increased as the evening progressed.
For stylish school shoes look no further than Angry Angels – a range for those fashion conscious pre-teens. We created the brand identity and carried this through to application details on the product itself, brand packaging and a ‘must have’ carry bag . See the full range in store now!
We're pleased to be back in the cockpit again, this time for Transavia airlines (an operating division of Air France/KLM) who have appointed TBN to redesign the interior cabin environment starting with the dress seat covers using the innovative eLeather substrate.
Research at your fingertips – literally!
Online research forums have become extremely popular with TBN clients over the past year. We’ve found them to be a really effective way of gaining insight on consumer habits, sector dynamics and attitudes towards brands and services on a range of projects, including B2B work. We use Dub Studios as our platform provider for this work and it’s become another effective tool in our armoury of research techniques that we’d be delighted to talk to you about.
Everyone deserves a Miele
On the back of Miele's successful laundry and vacuum campaign, we've been tasked with designing new brand advertisements and in-store elements to support a wealth of Miele promotions through to the end of the year.
One Speedy with One Plan
This month sees the introduction of Speedy’s sustainability philosophy - One Plan, with a suite of ads, the first being in the Financial Times. We developed the concept, the name and the brand and undertook a photography shoot to create an emotive collection of imagery to represent this best business practice.
Planes, trucks and an annual report
For the first time, we were commissioned to produce the Dart Group PLC Annual report that is the holding company for both the Jet2 and Fowler Welch brands. This involved developing the creative concept and overall style as well as overseeing the implementation.
We’re delighted to have been appointed by California-based Blue Diamond to conduct a research project for them in the UK to explore new market opportunities.
A fresh new face for spring
Jess Cook is the latest new recruit to TBN – she joins us from Savvy where she has gained some agency experience to complement her sharp mind and youthful energy. Jess will be working as a Project Executive across a number of our client accounts.
Get your fill with Deli Club
For those of you who spend time on the road, Tesco have launched a new range of classic British sandwiches, now in their filling stations – Deli Club, for which we created and developed the brand.
TBN assist Speedy
Our first brand development work for Speedy has been launched – Speedy Assist is a service that will help small and medium-sized businesses working in the UK construction sector by offering them a range of services, benefits and discounts that will help them to build their own business profitability. We’ve developed the brand strategy, identity and marketing collateral.
Our new squeeze
We’re really pleased to have delivered our first project for Arla – the development of a new brand name and packaging for Arla Squeezable Yogurt. This new product comes in a screw-top pouch and is seeking to bridge the gap between kids and standard yoghurts.
Pasta sauces – Paul Newman style
Our latest project from Newman’s Own is to develop pack designs for the range of pasta sauces they are looking to introduce into the UK, extending the successful design framework we have already developed for them this side of the Atlantic.
We’re BIG in Turkey
Our corporate communications’ work for GE Energy was launched this month to coincide with a major global conference in Istanbul – as a consequence, a selection of the 14 strong executions developed for the campaign were delivered through out of home media sites as well as a host of national business press titles.
National campaign won
Following on from our consistent through-the-line work for Miele during 2010 we were asked to pitch for a major national laundry and vacuum campaign. We won it and have developed press and online campaigns to run through spring, summer and autumn across all major titles.
We’re delighted that Start-rite has asked us to work on a second brand development project for them, creating a name and identity for an exciting new children’s shoe concept.
TBN in the USA (a lot!)
Now very well known at U.S. Immigration (for all the right reasons) TBN have been regularly crossing the pond of late for both business and pleasure; destinations include New York, Atlanta, Orlando, Las Vegas and San Francisco. So if you require a detailed appraisal of every seat on the Virgin transatlantic fleet just ask us…!
She’s a ‘Greasley Lover’ (apologies Mr Collins)
To get the year off with a bang January brings the arrival of our new Project Director, Libby Greasley, who brings a wealth of experience from working in agencies both here in the UK and also 9 years with Publicis in New York.
Escapades in Cape Town
January sees TBN back from South Africa after a week-long photography shoot for GE Energy. The trip involved a turbulent flight of epic proportions, a stuffed moose, 5 night shoots and lots of late night pizza amongst other things...!