GE Energy, a division of the world’s largest corporation engaged us to help tell a complex narrative about how it is meeting the social, economic and environmental needs in respect of global energy use. It is a given that we need to become Cleaner, Smarter, More Efficient but getting this across to a wide and diverse audience was a year long challenge for us. Our work centered on the idea that it is often the little things that can make a profound difference. We created a series of 12 short stories to clearly show how the work of GE is making a contribution via the products and services it delivers to make the world a cleaner, smarter, more efficient place. Our work is rolling out across the USA, continental Europe and Latin America on out of home and press executions.
