We have worked with MINI for 4 years now producing press kits and opinion former literature. This brand is a huge amount of fun to work on and everything has to lead back to a central idea of excitement. We never look back, only forwards on this brand and we’ve done quite a lot of work that has made us smile. Perhaps the jewel in the crown is the line ‘The Smartest Thing To Come Out Of Oxford’ which then manifested itself as a stand at the British International Motorshow - The MINIversity. A giant quadrangle built to house and exhibit the cars as well as a science block and a refectory.
