When Delia said it was ok to cheat a few years ago Very Lazy came into its own. This quiet brand had been around for a while making its own way and is a franchise that has stunning and fantastic potential. Working with the brand’s owners we developed a new proposition and presentation for the brand and made an application to the Board to put Very Lazy on TV to drive awareness, distribution and sales. Lazlo Vaslavsky The World’s Fastest Human Chopper was born. He propelled the brand from ‘back of cupboard, back of mind’ to a must have shortcut that’s bringing great quality food (above and beyond chopped ingredients) to more and more homes every week. We salute you Lazlo, we salute you Very Lazy.
