A Strong Olympic Brand
When we received a call from the International Olympic Committee based in Lausanne asking if we wanted to work with them on the development of their guidelines for IOC Communication, we naturally said ‘yes’ straight away!
We are one of the only framework agreed creative agencies worldwide allowed to prescribe usage of the Olympic emblem. This is something we’re incredibly proud of.
The IOC wanted to develop a system that would help each of the 204 National Olympic Committees to give clear and unambiguous guidance to all partner sponsors and broadcasters as to how to use and deliver their ‘local’ Olympic messaging.
We developed over 200 pages of content to help the IOC train the likes of Coca Cola, Bridgestone, Alibaba Group and P&G as part of the Olympic Partner programme. Our strategy was to take the thorough and robust guidelines document already created and break it down into a really visual and compelling piece of communication that would leave sponsors feeling enabled about how to use the Olympic mark.