News
News feeds allow you to see when we have added new content. You can get the latest news plus our latest thinking, as soon as it’s published, without having to visit our site. However, if you would prefer to talk to us in person please feel free to give us a call on 0113 234 6220.
May 2010
A Rose For Lazlo
We were delighted and proud to be the recipients of a Roses award for ‘Best Television Campaign’ for the Very Lazy ‘Lazlo Vaslavsky’ campaign at the prestigious Roses event in Manchester – our first ever creative awards entry, and our first win!
Eaga
One of UK’s largest sustainable living plcs has appointed us to their roster to deliver consumer insight, brand development and brand packaging.
USA Today
As we go to press on this news update we are delighted to announce our second US based client. We can’t disclose the name just yet but a New York based food brand has appointed us to deliver their brand story, brand identity, brand packaging and retail proposition.
Another New Addition For The Nursery
As if moving house and turning 30 wasn’t enough stress for Adam, this month also saw him (and Danielle) welcome young Lucas Culkin into the world – congratulations to them all!
April 2010
Jet2 Wayfinding and Airside Messaging
Continuing our work with the low cost airline Jet2.com we have been appointed to look at all of their UK and overseas airport wayfinding and airside messaging. Here’s to a few more flights to look at and photograph airports in far flung places.
One Potato, Two Potato, Three Potato, Four…
We’ve been thoroughly immersed in the world of the good honest spud, having been engaged by the UK’s leading potato supplier to help shape their brand strategy. And with research in Glasgow, Leeds and London as part of the process, we’ve covered a few miles too
Miele
We seem to have an affinity with Germany and German brands. BMW, MINI, the Cologne Nursery Fair, the Messe Berlin and the world’s largest fresh food exhibition. We would now like to say a hearty and Teutonic wilkommen to Miele the premium domestic appliance brand.
March 2010
Excellent Performance
Our latest work for BMW has been the creation of press kits to support the launch to motoring journalists of the new 3 series range, and the Z4 sDrive and M3 coupe performance models
A Troublesome Knee
Our very own answer to Paula Radcliffe, Lynn has had a difficult month with her training for the summer 10k circuit interrupted by what is reported to be ‘fluid on the knee’. Given her recent social diary we’re assuming the fluid in question is gin….
Marie Curie Walk Ten
Our first work for Marie Curie’s Head Office team has been to develop the communications strategy and collateral materials to promote their countrywide series of sponsored walk events
February 2010
The Finest Melton Mowbray Pies
Dickinson & Morris make the finest authentic Melton Mowbray pork pies, and we were delighted to be commissioned to reflect this heritage and quality in a new design for their packaging
A Facelift for Butch
With an iconic brand like Newman’s Own you need to be careful to balance the core values and personality of the brand with changing market dynamics. We needed to update the UK packaging design to place a little more emphasis on the ingredient quality and integrity, whilst still retaining Paul Newman’s quirky character – the results are on shelf early this summer
Valencia : Une Filme de Adam Culkin
Our very own answer to Ridley Scott donned his baseball cap and shades and ventured to southern Spain to direct and film a short documentary to support the trade launch of a new food range concept. We were delighted to hear that the retailer in question loved Adam’s work, and better still, it looks as though they will be stocking the range soon…
January 2010
Delightful Little Packages
To help The Miniature Bakery extend its range further we designed new packaging for their Biscuit Classics and Cake Shop ranges – look out for them in most good supermarkets
The Impact Of Lazlo
With sales of Very Lazy up by over 300% during the first month of advertising support it would appear that the World’s fastest human chopper is doing a pretty good job already…
Food in Frisco
One of the World’s leading food and drink industry trade shows is held in San Francisco every January, so we thought it would be a good idea to pay a visit to gain insight into developing trends and new products. Nothing to do with the Chicago Bulls being in town the same week….
December 2009
The World’s Fastest Chopper – A Very Lazy Man
This was the month that saw the culmination of several months of hard work, a piece of creative inspiration, and a rather bizarre week in Romania. To support the re-launch of the Very Lazy brand we created a television advertising campaign, supported on cinema, posters and online that introduced the world to Lazlo Vaslavsky, the World’s fastest human chopper. You can enjoy his entry into the world here
(See also January 2010 and May 2010 for updates on the campaign)
A Christmas Menagerie
No Christmas cards from us this year – instead, with the help of Oxfam, we bought a goat, a calf, a sheep and some chickens to help people for whom this collection of livestock represents a real lifeline. Merry Christmas!
November 2009
Glass, Bottle. Bottle, Glass (One for all the Tommy Cooper fans…)
There’s a debate going on that sets plastic (lighter, and therefore less transport costs and a smaller carbon footprint) against glass (more recyclable) as a pack format for liquids. How do you reconcile this? Well we shaped a quantitative research study for one of our Clients to get consumers’ views on the issue and identified the format that they preferred
2020 Vision
Our good friends at global decorating company PPG in the Netherlands commissioned us to help shape their vision for the European home decoration sector in ten years time. We started by looking back ten years and seeing how much has changed in the last decade…