News
News feeds allow you to see when we have added new content. You can get the latest news plus our latest thinking, as soon as it’s published, without having to visit our site. However, if you would prefer to talk to us in person please feel free to give us a call on 0113 234 6220.
March 2008
The Brand Nursery goes international
We’re proud to announce our first international project — we’ve been asked to help one of Europe’s largest paint and decorating groups, PPG, to help define and develop the brand strategy for one of their major Dutch consumer brands.
February 2008
Welcome our newest recruit
To help fill our new office space, but more importantly, to manage much of our newly acquired business we’ve recruited Lynn Dorward‐Benn to the role of Project Director. Lynn has a wealth of agency experience handling complex integrated brand communications activity. She’ll add a touch of Caledonian polish to our operation.
We’ve moved!
The only problem with growing the business is that we need more space to work in. Fortunately we have been able to secure a much larger (and swankier) office space within the Angel’s Wing complex. Our flourishing collection of pot plants are enjoying it too.
Thank You!
It’s always good to receive complements, but even better when they come from your industry peers. Here’s an article from The Drum that we think shows excellent judgement on the part of Gordon Bethel of Gratterpalm. Thank you!
January 2008
The perfect New Year ingredients
The Brand Nursery have been called in to help develop the business strategy for the UK based Head Office Board team of one of the world’s leading food ingredients businesses.
Kitchen manufacturer calls in The Brand Nursery
The UK’s largest manufacturer of kitchens, PWS, have called upon The Brand Nursery’s ‘Brand Name Creator’ process to help them to develop a distinctive new brand name for their new premium range of contemporary kitchens.
We have a champion in our midst
Sadly, not the PDC Darts World Champion (not this year, anyway — it went to John Part). However, we’re delighted to announce that the ‘Dog Handler of the Month’ for the Harrogate region was our very own James Acton (with Fred). At least he wasn’t given the run around by everyone this month
December 2007
Cheats that we all approve of
The Brand Nursery have produced new labels for two English Provender Company products — Very Lazy Caramelised Red Onions and Very Lazy Ginger — that have been named amongst Delia Smith’s ‘Delia’s Cheats’. Her book of the same title is due out in February 2008, and we await the usual ‘Delia effect’ with interest…
We’ve gone Wii mad!
Our Christmas wishes were answered this year with the appearance of much sought after Wii consoles under the Blythe and Acton family Christmas trees. James has quickly established a Wii age in the low 20’s, and has achieved ‘Pro’ status as a tennis champion — Chris continues to be humbled by his 6 year old daughter at everything…
November 2007
Ready for more ready meals?
Our latest project from Northern Foods is to create a new range of packaging for Waitrose ready–meals range. The project includes developing clearly segmented range platforms, and designing the initial creative executions for the signature products within each range.
There’s no place like Asda
Asda have confirmed that The Brand Nursery will be delivering all creative materials for their ‘Year Beginning Meeting’ conference in January 2008, together with the marketing collateral that will enable the key conference themes to be cascaded through the business.
October 2007
Asda call in The Brand Nursery
Asda have appointed The Brand Nursery to work strategically and creatively with their Colleague Communications team to help develop the core themes for their internal communications programme.
Decorating Centres to get a face-lift
The Brand Nursery have been engaged by SigmaKalon UK to develop a new marketing strategy and communications materials to market their network of 160 Johnstone’s Leyland Decorating Centres.
September 2007
If you’ve got a problem, now you can ‘Thinkdo’
The Brand Nursery is launching a new marketing and branding problem–solution service called ‘Thinkdo’. Its structured process combines strategic thinking and idea generation with the development of a clear action plan to make sure that solutions aren’t just identified, they’re acted upon too. And ‘Thinkdo’ can be turned round in as little as one week. More information about ‘Thinkdo’.
The Brand Nursery recruits new Design Head
The Brand Nursery has appointed Julie Richardson as its new Senior Designer. Julie has worked for a number of leading design agencies during her 15 year career and, along with her versatile design skills. will bring some much needed feminine charm into Angel’s Wing.
August
Bruce Oldfield appoints The Brand Nursery
Iconic British fashion designer Bruce Oldfield has engaged The Brand Nursery to design and deliver the new website that will showcase his latest work – the new site is targeted to go live in November to support the launch of his new bridal range.
The Brand Nursery go back to school
The Brand Nursery has been appointed by the New Charter Academy in Ashton-under-Lyne to develop its brand strategy, identity and uniform design. The Academy is one of the first of a new breed of schools that seek to raise academic standards in deprived areas.
July 2007
The Brand Nursery works with Northern Foods
Northern Foods has appointed The Brand Nursery to work on a series of innovation projects to assist the company in optimising its range development and presentation at point of purchase in retailers including M&S, Morrisons and Tesco.
Tiger Woods misses out for once
The inaugural ‘Brand Nursery Invitational’ golf tournament at The Manor, Drighlington resulted in a comfortable victory for the unlikely pairing of Angus Blundell (SigmaKalon UK) and Chris Blythe. James Acton happily survived a near–death experience when thrown from a driverless golf buggy on the precarious 10th fairway.
The Brand Nursery in the News
The Brand Nursery appeared in the Yorkshire Evening Post on Monday 2nd July — view the article.
June 2007
Drink Pac Appoints TBN to Second Project
After a 2 way pitch against a renowned London Consultancy The Brand Nursery has scooped a second project from the drinks manufacturer Drink Pac. The project will go live later this year with concept work and research taking place over the next two months.
World Events ask The Brand Nursery to go to Europe
World Events Management has appointed The Brand Nursery to undertake a major piece of strategic work for the brand by conducting pan–European qualitative research amongst its customers and clients.
Asda On-Line goes Off-Line
In a 4 way pitch, The Brand Nursery beat off stiff competition to win an on–going piece of business to promote the Asda.com offer to shoppers in-store. Adam Culkin, Senior Project Manager at The Brand Nursery said “We know that shoppers in-store also like to shop online to make sure they are getting an extension of the best possible value. When they go online we want to make sure that Asda.com is right at the top of their shopping list””
May 2007
The Brand Nursery gets Rude
Rude Utilities, the Leeds based fashion accessory company that creates ultra–chic, truly glamorous leather holsters has appointed The Brand Nursery to develop its visual identity in terms of corporate stationery to sit alongside the re-launch of its web presence. www.rudeltd.com
Summer has Sprung for The English Provender Company
The Brand Nursery has developed an engaging and ever so slightly tongue in cheek Summer 2007 campaign for The English Provender Company. Media includes food titles, Olive, Delicious and BBC Good Food as well as Good Housekeeping and Easy Living.
Aphid Invasion
We’re growing Red Peppers and Red Chillies in the office at the moment and all were doing fabulously until disaster struck in May. One of the Pepper plants took a turn for the worse mid-month and despite the major investment of 99p in a bug spray from Morrison’s we unfortunately lost the poor chap to the Aphids — cards and flowers to the usual address…
April 2007
The Brand Nursery expands…
Adam Culkin, formerly Online Marketing Manager at ASDA, has joined The Brand Nursery as Senior Project Manager. Adam will bring considerable project management and digital marketing skills into the business, as well as some much needed youthful vigour.
The Brand Nursery engaged for further work by World Events
The Brand Nursery has undertaken two further strategic and creative consulting projects for World Events (formerly known as World Event Management), on behalf of their clients Heinz and Abbott Vascular.