News Archive
News feeds allow you to see when we have added new content. You can get the latest news plus our latest thinking, as soon as it’s published, without having to visit our site. However, if you would prefer to talk to us in person please feel free to give us a call on 0113 234 6220.
August 2007
Bruce Oldfield appoints The Brand Nursery
Iconic British fashion designer Bruce Oldfield has engaged The Brand Nursery to design and deliver the new website that will showcase his latest work - the new site is targeted to go live in November to support the launch of his new bridal range.
The Brand Nursery go back to school
The Brand Nursery has been appointed by the New Charter Academy in Ashton-under-Lyne to develop its brand strategy, identity and uniform design. The Academy is one of the first of a new breed of schools that seek to raise academic standards in deprived areas.
July 2007
The Brand Nursery works with Northern Foods
Northern Foods has appointed The Brand Nursery to work on a series of innovation projects to assist the company in optimising its range development and presentation at point of purchase in retailers including M&S, Morrisons and Tesco.
Tiger Woods misses out for once
The inaugural ‘Brand Nursery Invitational’ golf tournament at The Manor, Drighlington resulted in a comfortable victory for the unlikely pairing of Angus Blundell (SigmaKalon UK) and Chris Blythe. James Acton happily survived a near–death experience when thrown from a driverless golf buggy on the precarious 10th fairway.
The Brand Nursery in the News
The Brand Nursery appeared in the Yorkshire Evening Post on Monday 2nd July — view the article.
June 2007
Drink Pac Appoints TBN to Second Project
After a 2 way pitch against a renowned London Consultancy The Brand Nursery has scooped a second project from the drinks manufacturer Drink Pac. The project will go live later this year with concept work and research taking place over the next two months.
World Events ask The Brand Nursery to go to Europe
World Events Management has appointed The Brand Nursery to undertake a major piece of strategic work for the brand by conducting pan–European qualitative research amongst its customers and clients.
Asda On-Line goes Off-Line
In a 4 way pitch, The Brand Nursery beat off stiff competition to win an on–going piece of business to promote the Asda.com offer to shoppers in-store. Adam Culkin, Senior Project Manager at The Brand Nursery said “We know that shoppers in-store also like to shop online to make sure they are getting an extension of the best possible value. When they go online we want to make sure that Asda.com is right at the top of their shopping list””
May 2007
The Brand Nursery gets Rude
Rude Utilities, the Leeds based fashion accessory company that creates ultra–chic, truly glamorous leather holsters has appointed The Brand Nursery to develop its visual identity in terms of corporate stationery to sit alongside the re-launch of its web presence. www.rudeltd.com
Summer has Sprung for The English Provender Company
The Brand Nursery has developed an engaging and ever so slightly tongue in cheek Summer 2007 campaign for The English Provender Company. Media includes food titles, Olive, Delicious and BBC Good Food as well as Good Housekeeping and Easy Living.
Aphid Invasion
We’re growing Red Peppers and Red Chillies in the office at the moment and all were doing fabulously until disaster struck in May. One of the Pepper plants took a turn for the worse mid-month and despite the major investment of 99p in a bug spray from Morrison’s we unfortunately lost the poor chap to the Aphids — cards and flowers to the usual address…
April 2007
The Brand Nursery expands…
Adam Culkin, formerly Online Marketing Manager at ASDA, has joined The Brand Nursery as Senior Project Manager. Adam will bring considerable project management and digital marketing skills into the business, as well as some much needed youthful vigour.
The Brand Nursery engaged for further work by World Events
The Brand Nursery has undertaken two further strategic and creative consulting projects for World Events (formerly known as World Event Management), on behalf of their clients Heinz and Abbott Vascular.
March 2007
Drink Pac appoints The Brand Nursery
Flint-based soft drinks manufacturer Drink Pac has engaged The Brand Nursery, together with its Business consulting partner, Momentum, to develop its business and brand development strategy. The work will include a review of the company’s existing drinks brands, Huckleberry’s and Slim-Life.
The Brand Nursery works with The Cool Drinks Company
The Brand Nursery has designed and produced marketing literature for The Cool Drinks Company, a new business based in Leeds that sells healthy, refrigerated drinks via vending machines within local schools.
Johnstone’s Paint Trophy Final - We were there!
The Brand Nursery produced a campaign to promote the Johnstone’s range for the Final of the Johnstone’s Paint Trophy - the last English football cup to be contested at the Millenium Stadium. The Trophy will be staying in Yorkshire, as Doncaster Rovers beat Bristol Rovers 3-2 in extra time.
February 2007
The Brand Nursery designs ‘Virtuous’ packaging for EPC
The English Provender Company have asked The Brand Nursery to design packaging for its Fairtrade Dessert Sauces, Organic Dressings and its new ‘Best in Class’ Oils - products that reflect the growing desire amongst consumers for more ‘Virtuous’ products (see ‘The New Food Drivers’ article in our ‘What We Think’ section)
SigmaKalon engages The Brand Nursery for Direct Marketing activity
SigmaKalon has engaged The Brand Nursery to develop a direct marketing campaign for their Johnstone’s brand, targeting the important paint specification market. The first activity within the campaign will be directed at Housing Association specifiers.
Raymond Van Barneveld - eat your heart out!
Chris Blythe hits a 151 finish on the ‘Lawrence Hill Memorial Dartboard’ in the basement at Angel’s Wing II. Sadly, there are no witnesses.
January 2007
Sigma Kalon UK & Ireland choose to work with The Brand Nursery
After a three-way pitch for the business, Sigma Kalon UK & Ireland has appointed The Brand Nursery to oversee its advertising activity for the UK’s number two trade paint brand - Johnstone’s. On the back of this win, and the insightful nature of outline proposals presented, the company has also asked The Brand Nursery to look at a number of other brand communication projects.
Quaestor appoints The Brand Nursery
One of the UK’s leading research and marketing strategy businesses - Quaestor - has appointed The Brand Nursery to work on internal and external projects to help to effectively deliver the Quaestor brand.
December 2006
Asda appoints The Brand Nursery
Asda (a member of the Wal-Mart family) has appointed The Brand Nursery to author, design and produce a cornerstone publication for the business, communicating its sustainability and environmental policies to 60,000 colleagues within the organisation.
World Event Management seeks consulting partner in The Brand Nursery
World Event Management has engaged The Brand Nursery to work as its strategic partner to consult on a major new product launch for Grünenthal, the international pharmaceutical company.
November 2006
The Brand Nursery is appointed to launch UK £20m FMCG food brand
The Brand Nursery has been appointed to handle all aspects of brand development, research and brand communication for a new generation FMCG food brand that will launch in the UK in 2007.
Associated British Foods utilises The Brand Nursery
A division of Associated British Foods (ABF) has appointed The Brand Nursery to help shape its strategic thinking and business planning.
The Brand Nursery works alongside Jet2.com
The Brand Nursery has been appointed to provide outline thinking and concepts to demonstrate how the current branding can be better utilised on their existing livery, and also create derivative liveries for new, up-and-coming routes.
The Universal Improvement Company chooses The Brand Nursery
The bespoke training and delivery company, The UIC, has appointed The Brand Nursery after a three-way pitch for the business’s brand development project.
October 2006
English Provender Company appoints The Brand Nursery
The artisan, Newbury based condiments, chutney and dressings brand, English Provender Company, has appointed The Brand Nursery to look after all of its brand communication, including advertising, packaging, literature and digital marketing.
The Brand Nursery opens for business
After several months in the planning The Brand Nursery opens its offices at Angels Wing, II Leeds, West Yorkshire. Directors James Acton and Chris Blythe said: “This is a great moment for the pair of us and we are delighted that we can now offer businesses and brands across the UK our unique perspective on the custodianship of brands, and deliver a depth and quality of thinking that has been gained over the past 20 years…”