What Do We Do?

Brand Creation

Bringing brands to life by understanding and defining market opportunities that they can satisfy, and developing the brand properties that will exploit these commercial opportunities.

Brand Definition

Many organisations own valuable (or potentially valuable) brands, but haven’t been able to pin down exactly what their brand stands for. We can deliver this clarity, and then develop the strategy that will enable you to further develop and expand your branded property.

Brand Re-Launch or Brand Re-Positioning

Brands often become ‘tired’, or fall away from public notice. Sometimes this is due to a lack of marketing investment; sometimes it is a consequence of their original role or market positioning being less relevant or attractive. We can identify ways to revive a brand, or to re-position it, to give it more appeal in the marketplace, and then develop the identity, packaging and supporting materials to re-launch the brand.

Brand Franchise Development

Even if a Brand Strategy has been defined it is not always clear how best to build its franchise to extend its product range or service offering, or to extend it into fresh markets. We can set out a staged development plan that will manage this process, and ensure that the core brand property is not lost in the rush for expansion.

Brand Communications

A key element in the building of a brand is the communications strategy and campaign activity that it employs. We will develop the most appropriate communications strategy to meet your brand needs, and the creative campaign idea that will be at the heart of the delivery of this strategy.

We can also develop and deliver the communications activity in any of the key marketing communications disciplines that this campaign requires - design, advertising, sales promotion, direct marketing, public relations and digital marketing - through a team of experts tailored to meet your needs.

Brand ‘problem solving’

Sometimes you may not be sure what the issue with your brand is; perhaps there’s just a vague sense that it is under-performing, or losing touch with its competitors, or consumers. We can identify the nature of the problem, by conducting a thorough situation analysis, and then set out a strategy to resolve the issue.

Thinkdo

A new problem-solving ‘tool kit’ for brand owners.

A structured process that combines strategic thinking, idea generation and a clear action plan – in as little as one week...

Find out more

Brand Name Creator

Why is it that the things that should be so simple are often the most difficult? Coming up with a name for a new brand sounds like a pretty easy task, yet it can often cause angst, argument and frustration. How do you uncover that magical brand name that perfectly captures all that you want your new product or service to stand for?

We find that using a structured process can help, although it does need to be combined with some agile creative minds. Our ‘Brand Name Creator’ service delivers a list of potential brand names and includes an initial trademark and url search to ensure that they’re not only impactful, they’re usable too.

All you need to do is to brief us on the task and we’ll return within a week with a list of 15-20 names, from as little as £995.

Actually, it is pretty simple, isn’t it?