What Do We Think?
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The Empire State Building :
The Perfect Example of ‘Thinkdo’
The Empire State Building has long been the towering icon of New York City – but did you know that it was constructed in record time in order to maximise its commercial return? It’s the perfect example of visionary ‘thinking’ combined with actually getting a job done...
The New Food Drivers
We’ve identified three important new consumer drivers that will help shape new product and brand development, particularly in the food and drinks market, over the next few years.
For "Health", "Indulgence" and "Convenience", read "Virtuous", "Crafted" and "Tailored"…
Reach Beyond The Rhythm, Find The Soul
Music can evoke the strongest of feelings and emotions.
It has this weird ability to make us feel happy or sad, calm or uplifted. Music touches our emotions. And isn’t the same true of the most powerful brands…?
If It Ain’t Broke, Still Fix It
Some of the greatest sportsmen of our generation constantly seek to improve their technique and skills.
Tiger Woods, Michael Jordan…Phil ‘The Power’ Taylor. Why? Because they know that when you’re at the top of the tree, if you become complacent there’s only one way to go - down. There’s a real lesson for brand-owners here, too…
Why Wrong Can Be Right
These days pretty much every marketing decision that we make has to be justified, quantified and proven beyond any reasonable doubt.
But isn’t there a case to give people their heads, and to allow them the possibility of failing…?