Burgess Pet Care
Brand Identity & Packaging
A Family of Animal Lovers
Established in 1790, Burgess is a British family owned company steeped in heritage. They are experts in animal nutrition and the health and happiness of pets are their number one goals. They are now a leading UK manufacturer of pet food, catering for animals big and small.
We’ve worked closely with Burgess on the development of their brand identity following the launch of their new brand positioning as ‘The British Family Experts’.
Caring lies at the core of Burgess; it’s a powerful and emotive heart to the brand and something which is highly relevant and appealing to pet-owners. We wanted their new identity to reflect this and it now sits proudly across the entire Burgess and Burgess Excel ranges.