Brand Identity & Communications
Moments of Deliciousness
Greencore are the UK’s largest manufacturer in the burgeoning Food To Go sector. Operating in a dynamic market, with strong manufacturing, technical and food credentials, Greencore wanted to bring to life their Food To Go consumer vision to shape strategic development and drive growth with their customers.
They created a vision for their business built around ‘Moments of Deliciousness’. We created a fresh, confident brand identity, developing a full set of creative assets. Through a series of photoshoots we also created a bank of imagery which captured the heart of the brand, illustrating the emotional relationship between food and people, and bringing to life their ‘Moments of Deliciousness’.
The result enabled the Greencore team to connect with its business partner audiences in a more engaging, inspiring and ultimately compelling way. It enabled them to present themselves as the category authority by sharing a vision that places consumers at the heart of their strategic decision making, and provided a development framework for their major multiple, convenience, travel and coffee shop customers.