The Smartest Thing to Come out of Oxford
MINI is one of those iconic brands that you just can’t stop smiling about. Over a number of years, we’ve worked with the team to design launch materials primarily aimed at press, bloggers and key opinion formers.
Our most influential idea was the thought that MINI is “The Smartest Thing To Come Out Of Oxford”. The team at MINI loved this so much that all of their communication for that year surrounding the various launches they had planned was delivered under this one proposition. Seeing our idea rolled out at the British International Motor Show was a particular highlight.
We have reinvented press communications for MINI and delivered highly coveted media kits that truly capture the ‘spirit’ of the brand to secure advocacy with these key opinion leaders (some have even turned into collector’s items and show up on eBay from time to time!)