Recipe Film Production
Lights, Camera, Action
Napolina’s brand proposition is about being at ‘the heart of Italian cooking’, and exploring how this can be brought to life through packaging and communications has been central to our work.
To date we’ve created almost 50 films for the brand to help consumers fuel their passion for Italian food. We’ve covered everything from recipe classics like lasagne and spaghetti bolognese to 30 minute meals (in 2 mins) and…if you’re not sure what passata is, or which olive oil to use then Napolina’s YouTube Channel will give you all the knowledge you’ll ever need.
We use a team of art directors, home economists, cameramen (and women) and production houses to make the whole process seamless and extremely cost effective. And it’s working for Napolina, with visitor numbers to their website increasing by almost 30% since the launch of the first batch of films and their YouTube channel going from strength to strength. 10 years is a long time in ‘internet years’ and in a recent white paper by the network giant Cisco, 80% of all internet traffic by 2019 will be… yes, you’ve guessed it – video!