Sustainable Energy: Here To Stay

The drive towards delivering more sustainable energy has real momentum. Renewable sources now account for 45% of the UK’s energy production, and the infrastructure to supply and deliver it is also rapidly expanding.

Political and social will (not withstanding the odd blip!) is pushing the Sustainable Energy agenda. Economic benefits are also increasingly evident – the Low Carbon and Renewable Energy Economy (LCREE) grew almost 30% in the latest year.

New Opportunities, New Challenges

We are witnessing growth in a range of newly emerging sectors, around the manufacturing and installation of equipment to deliver sustainable energy, and the support infrastructure to deliver it where it is needed.

Supply services and green building technologies are also developing and establishing new sectors, often with new business models.

As a consequence, new brands are emerging, but as their marketplace develops so does the competition, and new challenges emerge.

In the early days of a market, distinct points of difference and ‘first mover advantage’ are enough to give brands a foothold. But these rational and initially unique differences will inevitably weaken or even be superceded as fresh competitors enter the sector.

Building enduring brands

Brands in these emerging sectors therefore need to identify and then clearly express what makes them different and better than their competition.

They need to understand their target audience and to engage with them by building a brand that connects at an emotional (as well as a rational) level.

They need to find an impactful, interesting way to communicate their brand ‘story’ and personality through their communications, and then make sure it is delivered consistently (and well) at every touch-point.

How can we help…?

The Brand Nursery are experts at shaping and nurturing brands to help them grow.

We can assist in articulating your Brand Strategy, to create a clear, compelling Positioning and Proposition.

We can plan and deliver a programme of tailored research to provide insight into the wants and needs of your target audience.

And we can uncover and create ‘Brand Stories’ to bring your Strategy to life.

We’ve already done this for energy businesses such as General Electric, Certas Energy and Gulf Coast Sequestration. We’d love the opportunity to bring this expertise to help other emerging Sustainable Energy brands.