GE Energy

Brand Identity

Cleaner, Smarter, More Efficient.

GE Energy, a division of the world’s largest corporation engaged us to help tell a complex narrative about how it is working to take a lead on social, economic, and environmental responsibilities in respect of global energy use. That we need to become Cleaner, Smarter, More Efficient is a given, but making this relevant and meaningful to a wide and diverse audience was a year-long challenge for us.

Our work centered on the idea that it is often the little things that make a profound difference. We created a series of 12 short stories to clearly demonstrate how GE’s products and services have a significant impact on the world.

Our work rolled out across the USA, continental Europe and Latin America in the form of out of home and press advertising as well as forming the basis of a US TV campaign.