Our NPD testing & evaluation research has helped many FMCG businesses by providing them with powerful consumer evidence to support and help the potential of their products.
The Brand Nursery has extensive experience of helping FMCG businesses to evaluate new products – both in conceptual and initial product formats. Our work has helped Napolina, Violife, Blue Diamond and Samworth Brothers, amongst others to shape their range offerings, and to provide retail customers with robust consumer evidence to support the potential of these new offerings.
In these rapidly changing times, where consumer attitudes can quickly evolve, and new competitors can shift market dynamics, this research approach can be invaluable to brand owners to help them craft new opportunities.
We can deliver both qualitative and quantitative research to explore consumer response to NPD.
Our belief is that a qualitative online forum is a methodology that offers a huge number of benefits over other more traditional research programmes.
Our in-house design team can prepare visual stimulus to assist in this process, if required, bringing concepts to life to enable their true potential to be tested.
As the client you will be able to log into the forum at any point to effectively ‘observe’ the study. It is a completely transparent methodology. This means that, from the comfort of your office or home, you can have immediate feedback on consumer responses, and the ability to (via the moderator) probe on any issues that emerge.
Our extensive experience of conducting hall-test research has delivered quantitative data to establish the appeal of new products and range variants, and also to evaluate the specific attributes that contribute to the appeal.