Why brand storytelling is important… There are tens of millions of pieces of content being created and shared every day. (Instagram uploads topped 95 million daily in 2019). Brands are..
Veganuary has been an undoubted success. It’s now in its seventh year, with over a quarter of a million people signing up in 2019. Veganuary has built significant awareness and..
The way we shop has changed – more frequent than it used to be, using a greater mix and variety of outlets (and, of course, online too), but also,..
Waterstones now has a dedicated area for books about living a greener life. It includes titles by Greta Thunberg, Extinction Rebellion and the Head of Oceans at Greenpeace. Public..
As a CMO, CBO or Marketing/Brand Manager you may have been asked at some point in the not too distant past to “get something up on Social Media…” If you..
This is the tenth year that The Brand Nursery has attended The Fancy Food Show – the annual showcase in New York for many of the world’s most interesting and..
It’s time to change. Public attitudes towards recycling and the impact of plastics on our planet are increasingly informed and becoming a real, widespread concern. We regularly undertake research for..
When my daughter goes to Nando’s she always orders exactly the same thing. She’s 17, doesn’t eat out independently that often and is careful with her cash and budgeting. She..
Here are the ten most interesting, different and noteworthy new products that The Brand Nursery saw at SIAL 2018 in Paris; Black Lemon Cheese – from Dutch cheesemaker Van..
SIAL is a fantastic showcase for food brands, ingredients suppliers and manufacturers – a truly global audience that descends on the outskirts of Paris for five days, eager to uncover..
The Fancy Food Show in New York is now in its 64th year, with the 2018 edition attracting around 2,500 exhibitors and an estimated 35,000 visitors. A far cry from..
Find out how human stories and emotional messaging changed the face of one of the world’s biggest corporations. GE Energy faced a competitive global market for their products and services...
We’re delighted to announce that one of our newest clients is a very happy bunch of foodies from Greece. Welcome aboard Violife – the global cheese brand that’s a favourite..
In a small town called Oosterhout on the Dutch, Belgian border sits a powerhouse in chocolate and confectionary! Brandmasters BV are one of Europe’s leading companies that sources, creates and..
Jeffrey Lurie owns the Philadelphia Eagles. They won the 2018 Super Bowl for the first time after 52 years of trying. At the post-game celebrations, Mr Lurie was asked what..