World of Change

In the midst of a pandemic that has affected almost every aspect of our lives and changed the way we do business, how should brands position themselves in this ‘new normal’?

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The Simple Life

Why brands are choosing a more stripped back approach to their identities and what is their motivation behind this decision?

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Fit for the future

These have been strange, difficult times but there is an end in sight, so now it is time to look forward.

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