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Dark kitchens : driving or destroying innovation?

When my daughter goes to Nando’s she always orders exactly the same thing. She’s 17, doesn’t eat out independently that often and is careful with her cash and budgeting. She..

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SIAL 2018 : the top ten most notable new products

Here are the ten most interesting, different and noteworthy new products that The Brand Nursery saw at SIAL 2018 in Paris;   Black Lemon Cheese – from Dutch cheesemaker Van..

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Branding needs to be right for today. Reflections on SIAL 2018

SIAL is a fantastic showcase for food brands, ingredients suppliers and manufacturers – a truly global audience that descends on the outskirts of Paris for five days, eager to uncover..

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What’s new in New York? The top ten food trends from the Fancy Food Show 2018

The Fancy Food Show in New York is now in its 64th year, with the 2018 edition attracting around 2,500 exhibitors and an estimated 35,000 visitors. A far cry from..

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Emotion – it gets you there quicker

Find out how human stories and emotional messaging changed the face of one of the world’s biggest corporations. GE Energy faced a competitive global market for their products and services...

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New client win: Violife

We’re delighted to announce that one of our newest clients is a very happy bunch of foodies from Greece. Welcome aboard Violife – the global cheese brand that’s a favourite..

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New client win: Brandmasters

In a small town called Oosterhout on the Dutch, Belgian border sits a powerhouse in chocolate and confectionary! Brandmasters BV are one of Europe’s leading companies that sources, creates and..

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Combining your brand story and brand character

Jeffrey Lurie owns the Philadelphia Eagles. They won the 2018 Super Bowl for the first time after 52 years of trying. At the post-game celebrations, Mr Lurie was asked what..

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The difference between a product and a brand

If we all chose our partner on the basis of looks alone the world would be a pretty vacuous place. As one of our former colleagues used to say, “You..

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Don’t just do research, use it

I heard recently that one of our international Clients has just created a ‘Data’ department. The news made me wonder why they hadn’t called it the ‘Insight’ department instead. It..

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Why some food brands are timeless

Why isn’t there a ‘UK Gold’ section of the supermarket? There could be, with all the old, established well-loved (if a little faded) brands that still populate the shelves. I..

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What will be the most significant new food trends in 2018?

Predicting the future is hazardous, but we reckon The Brand Nursery crystal ball is a little more in focus than most. So if you’d like to find out what’s likely..

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eBook: what will be the most significant new Food Trends in 2018?

Predicting the future is hazardous, but we reckon The Brand Nursery crystal ball is a little more in focus than most. So if you’d like to find out what’s likely..

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Is it a trend or is it a fad…?

We’ve just come to the end of ‘Veganuary’ – a smartly timed, month-long commitment that many people make to spend January meat and dairy free. It is now followed by ‘Sugar Free February’,..

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The first step in targeting a new market

I recently took a call from a potential new Client from the USA who is looking to bring his brand to the UK. We’ve been in discussions with him for..

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Born in the USA… (but possibly coming here soon)

Around about this time of year the Speciality Food Association (SFA) in the USA begins to think about the key speciality food trends. This isn’t necessarily ‘everyday’ food but many..

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Get in Touch

The Brand Nursery Ltd
Angels Wing l
Whitehouse Street
Leeds LS10 1AD
UK
Tel: +44 (0) 113 234 6220