When to test, and when to research
The terms ‘research’ and ‘testing’ imply different methodologies and outputs but what’s the difference?
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Category Archives: Thinking
NPD Testing and Evaluation Research
Looking to launch a new product or extend the range of an existing one? Our research provides powerful consumer evidence to support the potential of new products.
Read MoreOnline Forum Research
Interested in finding out how your brand is perceived? Want to better understand your market place and competitors? Find out how you could benefit from our online forums.
Read MoreFancy Food Show 2023
Our significant seven emerging food trends from this year’s New York Fancy Food Show
Read MoreThe Fear of Change
Embracing change to keep up with an ever-changing market
Read MoreAI – Here to stay? A flash in the pan? A fraud? Or a reality?
The topic of AI divides our office…
Read MoreGrowing Brands Sustainably
Building sustainability into the future of your brand or organisation
Read MoreFancy Food Show 2022
Our top 10 emerging food trends from this year’s New York Fancy Food Show
Read MoreAtlantic Crossing
Opportunities to build brands through exporting to new markets are coming more sharply into focus again
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