We conducted an online forum with respondents from right down the US East Coast and Texas.
We gained insight into their attitudes towards flavour enhancing sauces, condiments and ingredients, and gave them a range of products to sample over a ten day period.
“I’ll be honest, cooking a meal from scratch is a huge, bothersome, tedious chore to me. I love food, and I even love preparing it myself but seldom feel I have the time to devote to it. I definitely rely on those “helpers” to get the job done”.
You never know what you’ll find.
Our focus was mainly on savoury condiments, chutneys and chopped ingredients, but we did also provide respondents with Lemon Curd.
It was, without doubt, the most popular of the products, striking a real chord with the US consumer and being used in a variety of ways.
“I baked some sugar cookies and spread this over them and they were a “HIT” literally. I believe my family inhaled them”.