Live better, longer…
Three lifelong friends decided to bring their collective experience in nutrition, chemistry and nutrigenomics together to create a series of scientifically backed, next generation anti-ageing and longevity products.
While they had some cutting-edge products in place they lacked a brand name, a visual identity and a purpose, so they chose to work with The Brand Nursery to help create these missing pieces as they got closer to bring their products to market.
Camino Nutrition is a premium supplement brand that delivers clean, science-driven formulations with integrity. Their positioning demanded that every aspect of the brand from the website to packaging communicates transparency, quality, and efficacy.
Starting with the name – Camino is the Spanish for path which we all agreed was a suitable and well placed metaphor for any consumers wellness journey. The name was adopted, and we developed a verbal identity and tone of voice that is confident, clear, and science-anchored but never confusing or jargonistic.
The design system & visual framework was defined by the custom typography for the main identity, the soft harmonised colour palettes, iconography, and key visual devices that acts as a flexible system across multiple product lines and also any consumer communication.
The brand now projects a consistency across all formats from digital to physical packaging as well shipping outer cases and all consumer comms. The visual language helps Camino feel like a unified, premium brand rather than just another ‘supplement’. And because we built a modular and flexible design system, Camino can now reliably extend to new products, markets, or formulations with ease.
The clear information hierarchy helps consumers quickly see what matters (active ingredients, dosage, benefit claims) and this supports purchasing confidence in a category where trust is vital.
While we all want to live better for longer, the same is true of building resilient and robust brands. Have a good diagnosis, develop a solid strategy and then let the tactics meet the strategy – and only ever in that order!