Innovators of Taste
Legacy Foods Manufacturing has built a strong reputation in the Chicagoland food-manufacturing industry, yet its brand identity and digital presence no longer matched the ambition of the business.
The old Legacy identity felt dated, the website was under-performing, and the story behind the scale, capabilities and sophistication of their sites and their customer-first mindset wasn’t being told in a way that engaged modern buyers.
After our extensive design and brand work with other companies in the sector we were invited to look at how we can re-energise the Legacy brand and create a new visual framework to capture a new and emerging audience of trade buyers.
Our approach covered four key areas.
Brand narrative refinement: Working with the Legacy team, we helped to re-articulate the essence of the brand: ‘Innovators of Taste’ – a manufacturing partner rooted in Chicago’s industrial tradition, yet forward-looking, agile, and driven by food innovation.
Identity system redesign: We developed a fresh visual identity system that balances strength and refinement which includes a refined brand identity, a relevant yet modern colour palette, new typographic regimes, iconography and modular brand assets. The entire identity was built to ensure everything from plant signage to stationery, production site branding and digital templates remain consistent.
Website design & build: We reimagined the website as a compelling platform to showcase Legacy’s manufacturing capabilities, service offering and food-industry credentials. Visually, high-impact photography of production processes, ingredients and finished goods anchored key pages. The UX was tailored for B2B decision-makers: making it easy to navigate, shows a clear hierarchy and drives contact and enquiry.
Rollout & adoption tool kit: We produced brand guidelines and a digital asset toolkit to ensure consistent application of the new identity across all touchpoints: interior signage, trade-show graphics, sales collateral, social media headers and email templates etc.
The outcome for the client was a much more cohesive visual language that immediately elevates the brand in the marketplace: bold yet clean, commercial yet polished and rooted in food.
A website experience that positions Legacy as a premium manufacturing partner not just a commodity producer enabling sales team conversations to be more progressive with new and existing clients.
Improved internal clarity around what the brand stands for and how it should be presented across every touchpoint, ensuring brand consistency and enabling scalable growth.
Enhanced differentiation: Legacy now tells a clear, credible story of “heritage + innovation”, which supports deeper engagement with food brands seeking high-quality manufacturing partners.
