Every June the cavernous Javitt’s Centre by the Hudson River in New York is home to several thousand exhibitors from all around the world who are showing off their latest products to an audience of importers, exporters, retailers and wholesalers, investors, brokers and trend-spotters. It’s a great place to spot new ideas that might, just might, turn into significant new food and drink trends over the next few years.
We’re proud of our locality up here in Leeds and have always enjoyed the strong sense of community that is fostered in the city and wider Yorkshire region. As a creative agency, we want to contribute to this community and keep it engaged with creativity by supporting home-grown developing talent. And where better to start […]
We like visiting food trade shows. They are a great window on the ‘World of Food’, with brands and manufacturers eager to show off their latest innovations to distributors, retailers, exporters and wholesalers – it’s their opportunity to secure the listings and store shelf-space that will lead to sales. And for us, it’s the best place to spot emerging trends that will shape and drive new dietary habits. IFE at Excel in London is the UK’s biggest food event – some 1300 exhibitors from over 50 countries spread across two huge halls in late March 2017. Along with the New York Fancy Food Show and autumn’s Anuga in Cologne, it had to be on our list. So what did we find…?
When budgets just won’t stretch to a full-blown advertising campaign, a well-thought through and brilliantly executed sponsorship idea can be a great way to ‘get on TV’ (a phrase we hear a lot from our clients). To this end we’ve helped brands like Napolina, English Provender Company and Very Lazy ‘get on TV’ using programme […]
On the 31st December, 2016 came to a rather shuddering halt as we stumbled into 2017, hopeful for a bit of simplicity to counterbalance the barrage of confusing and complicated events that the previous year delivered. Cue Hygge, the hard-to-say (higg? hoog? hiyg? hoo-gah?) and hard-to-translate Danish word which you may never have heard of, […]
Now in its 62nd year, the Fancy Food Show, held annually in New York City, is a great showcase of all that is interesting and innovative in the world of gourmet and natural foods. It’s where a lot of tomorrow’s food trends first pop their heads above the parapet – quinoa, kale, coconut water and lentil-based snacks all first emerged at the Show and are now increasingly integrated into the mainstream of UK supermarkets’ food offering.
There is often a temptation to think of innovation in terms of revolutionary concepts, never seen before, that represent something entirely new. Yet much of the innovation that is successful within the congested world of food and drink is far more evolutionary – new ways of looking at established sectors, new approaches to positioning and presentation, different ways to frame familiar things. SIAL 2016 gave us plenty of examples to illustrate this lesson.
Want to know what is likely to drive food innovation over the next few years?