Born In The USA… (but possibly coming here soon)

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Around about this time of year the Speciality Food Association (SFA) in the USA begins to think about the key speciality food trends. This isn’t necessarily ‘everyday’ food but many of these influences have trickled down in what we buy, eat and enjoy today. The SFA hosts the Fancy Food Show in New York and […]

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Are Some Brands Too Big To Fail?

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  As the Autumn budget plays out on the radio in the studio and the Growth forecast is downgraded yet again by half a percent to 1.5%, I wondered about consumer reliance on spending and dependency on brands, products and services – are some too big to fail? Only yesterday hidden away as a very […]

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I’m Forever Blowing Bubbles – Not With My Brand You’re Not!

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“Up the ‘ammers” my parents and relatives used to bellow (all East End born and bred). Yet their beloved football team has had mixed fortunes over the last decade. And there’s probably a good reason for that. I recently overheard a sports report and was shocked to hear “…West Ham United have appointed their 9th […]

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Who’s Lazier–Millenials Or The People Who ‘Target’ Them?

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Marketers and brand owners like Millennials. Actually, they appear to LOVE them. Many insist on targeting them. “We need to engage with Millennials” are words I hear often. It depresses me… Not because I’m a long way on from being a Millennial (I’m 56) and without the desirable facial hair or hoard of Facebook/Twitter/Instagram followers […]

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Insight, Flexibility, Disruption: Food & Drink Export Webinar

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If you’re thinking about exporting or entering a new market with a food or drink product, this recently broadcasted 20 min webinar by one of our Directors should give you all you need to know when it comes to insight, packaging adaptation and positive disruption.

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Anuga 2017: Innovation vs Evolution

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We’re just back from Anuga, where we’ve picked out some of the more interesting trends and innovations we saw this year at what is one of the world's biggest food and drink events. See our guide to what was hot at Anuga here...

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The Hottest New Food Trends From FFS ’17

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Every June the cavernous Javitt’s Centre by the Hudson River in New York is home to several thousand exhibitors from all around the world who are showing off their latest products to an audience of importers, exporters, retailers and wholesalers, investors, brokers and trend-spotters. It’s a great place to spot new ideas that might, just might, turn into significant new food and drink trends over the next few years.

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Sponsorship: Supporting Local Talent

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We’re proud of our locality up here in Leeds and have always enjoyed the strong sense of community that is fostered in the city and wider Yorkshire region. As a creative agency, we want to contribute to this community and keep it engaged with creativity by supporting home-grown developing talent. And where better to start […]

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IFE 2017: Top 5 New Food Trends

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We like visiting food trade shows. They are a great window on the ‘World of Food’, with brands and manufacturers eager to show off their latest innovations to distributors, retailers, exporters and wholesalers – it’s their opportunity to secure the listings and store shelf-space that will lead to sales. And for us, it’s the best place to spot emerging trends that will shape and drive new dietary habits. IFE at Excel in London is the UK’s biggest food event – some 1300 exhibitors from over 50 countries spread across two huge halls in late March 2017. Along with the New York Fancy Food Show and autumn’s Anuga in Cologne, it had to be on our list. So what did we find…?

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TV Sponsorship

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When budgets just won’t stretch to a full-blown advertising campaign, a well-thought through and brilliantly executed sponsorship idea can be a great way to ‘get on TV’ (a phrase we hear a lot from our clients). To this end we’ve helped brands like Napolina, English Provender Company and Very Lazy ‘get on TV’ using programme […]

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Happy New You: Hygge

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On the 31st December, 2016 came to a rather shuddering halt as we stumbled into 2017, hopeful for a bit of simplicity to counterbalance the barrage of confusing and complicated events that the previous year delivered. Cue Hygge, the hard-to-say (higg? hoog? hiyg? hoo-gah?) and hard-to-translate Danish word which you may never have heard of, […]

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What’s New In New York?

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Now in its 62nd year, the Fancy Food Show, held annually in New York City, is a great showcase of all that is interesting and innovative in the world of gourmet and natural foods. It’s where a lot of tomorrow’s food trends first pop their heads above the parapet – quinoa, kale, coconut water and lentil-based snacks all first emerged at the Show and are now increasingly integrated into the mainstream of UK supermarkets’ food offering.

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SIAL 2016 : Lessons For Innovation

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There is often a temptation to think of innovation in terms of revolutionary concepts, never seen before, that represent something entirely new. Yet much of the innovation that is successful within the congested world of food and drink is far more evolutionary – new ways of looking at established sectors, new approaches to positioning and presentation, different ways to frame familiar things. SIAL 2016 gave us plenty of examples to illustrate this lesson.

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The Future For Food

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Want to know what is likely to drive food innovation over the next few years?

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