Cereal Partners Worldwide
Making Breakfast Better
Established in 1991, Cereal Partners Worldwide is a joint venture between Nestlé and General Mills and markets cereals in more than 130 countries worldwide.
Since its creation, there has been little evolution in the CPW identity, but with the launch of their new company purpose ‘We make breakfast better’ it felt like the ideal time for the business to turn its attention to its corporate identity.
We developed an identity that is reflective of CPW’s new purpose and their goal to deliver a natural breakfast in an inspired modern way. As part of the identity, we delivered a range of assets to create a brand system that is flexible, allowing for creativity across all media types and markets.
The new identity features on all of the Nestlé and General Mills cereal packs, which means our work is proudly displayed on 120 brands in 80 countries worldwide – in the UK alone, that’s over 100,000,000 cereal packs a year.