The end result was a bold, confident, modern design with clear messaging that communicates quality and trust. By using an eye-catching illustration style this enabled the brand’s range a greater standout on shelf, thus giving the brand (doggy) bags of personality too!
And as Walker & Drake continue to grow and develop new product areas, an extended family of characters has been adapted to work with the different sizes and pack formats.
This ‘Instantly Interesting’ design approach was short-listed within the 2021 D&AD Awards – the most prestigious global design competition.
(If you’d like to see more of our ‘Instantly Interesting’ design work take a look at the work we did for The Food Doctor here).