The owners of Walker & Drake approached us to help develop their brand identity and packaging design for their unique ‘Cold Pressed’ dog food.
There were very few manufacturers of this type of product in the UK. The key benefits of ‘Cold Pressed’ are the higher levels of nutrients provided for the dog compared to that of standard kibble.
The dog food market is heavily saturated. It can be confusing for dog owners who are always on the lookout for the best possible food for their pets. As this is a relatively new concept in the UK, it was imperative that the brand identity reflected the ‘Cold Pressed’ benefit, but also that it stood out on shelf.