From this brand strategy platform we developed ‘The Book of Firsts’, to demonstrate through brand design how this iconic British brand can help parents to navigate those first early months. The turmoil, the sometimes daunting moments and, of course, the happy times. In support of the ‘Understanding’ positioning, this book conveys the message that ‘we’re going through it too, with you’.
As part of the communication of this brand message we shot photography in both South Africa and the UK. This created authentic scenarios to help show moments of intimacy between parent and child. We created a rich portfolio of images that reflected the modern, empathetic brand character we wanted to create for Silver Cross.
(If you want to see more of our image library development work take a look at our case study for General Electric here – link to GE case study).