Il Sogno (The Dream).
Automobili Pininfarina is a design led business with a 90 year history in automotive styling. Pininfarina SpA has an illustrious catalogue of design for a number of the world’s finest manufacturers. However, it was always the dream of the founder, Battista ‘Pinin’ Farina to one day see a car bearing the company’s name.
Automobili Pininfarina has been created to fulfil the dream of Battista and in 2020 the company’s first car will be ‘Battista’. An all-electric, zero-emissions hypercar that uses next-generation technology to power its hypercar performance.
Tasked to create an identity, brand and assets to launch the Battista hypercar brand at the Geneva motor show. We created a launch idea ‘Il Sogno’ (The Dream) and designed collateral to support all functions of the global premiere of the car. In the process, we worked with some of the best CGI artists in Europe to create a series of ‘true to life’ images that help bring the car to life to a discerning, luxury audience.