Through research, brand strategy and packaging design we have been helping the iconic American brand Newman’s Own to appeal to the UK audience since their introduction to our shores in the 1990s.
With almost three times the awareness of their closest competitor, Newman’s Own became the leading premium salad dressing brand in the UK. However, our involvement extends well beyond this flagship range.
We have been responsible for the development and maintenance of packaging for the entire UK range. This includes pasta sauces, marinades and salsas. In order to achieve this we’ve helped to bring UK relevance to the brand proposition. We’ve articulated powerful key food cues to deliver strong consumer appeal and on-shelf standout.