Make Up Gallery is one of several own brand ranges that The Brand Nursery developed for Poundland. It is just one example of our brand creation work during our time as their design and art-work partner.
When Poundland approached to us wanting to launch their own make up range we had to think long and hard. We knew that we needed to build a proper new brand and not just paint a pretty face!
There are countless brands operating within the UK make-up market so the challenge to build a distinctive offering for Poundland was significant.
The Make Up Gallery features hundreds of different products all of which offer the consumer a budget alternative to the higher priced competition. Importantly though, this was achieved without compromising on quality. This is important given that the end product is being applied to face or body – cheap couldn’t be equated with tackiness or poor quality.