Our design for Simply needed to reflect the balance between clearly signalling this great value with appropriate, reassuring quality cues.
With this in mind, we created a packaging design that worked to the stigma in shopper’s minds that white means ‘value’. But with the addition of clever little illustrations, we were able to purvey a sense of care and quality. This reflected positively onto the product inside which we were confident wouldn’t disappoint.
Our intuition proved correct as since its launch, Simply is now part of virtually every fixture across the Lidl stores and its full range includes hundreds of products (yep, we’ve counted them!)
If you’d like to find out more about our work to create impactful own label brand designs, take a look at our work for Poundland here – link to Poundland Make Up Gallery case study.