Building from its original base at Leeds-Bradford and Manchester airports, Jet2.com now flies out of eight UK locations.
We started our journey with Jet2.com when it launched in 2002; our design team created the initial identity for the brand and even supervised their application to the first planes. Since then we have supported its growth with projects ranging from livery and interiors to way-finding, signage and uniforms.
As brand guardians we have ensured consistent touch points for passengers to encourage brand loyalty in this price sensitive category. Low-cost positioning can mean that the customer base will be easily tempted by another low-price competitor. We wanted to make sure this wasn’t the case for Jet2.com