The ‘True Character’ of these oils is delivered through the care and attention that generations of European farmers have brought to the cultivation and harvesting of the olives – it is this that delivers a range of products that have their own individual characteristics and flavour properties. It’s an unrefined process that is used to retain more of the flavours of the olives, and the reason for the distinctive character that is true to all Extra Virgin Olive Oil.
We set out to capture the oils unique creation process, rich heritage, and distinctive character within our designs. Having done this, we then needed to produce a suite of multi-lingual digital assets (English, Spanish and French) including recipe cards, website and social media assets, infographics, booklets, online/event banners, consumer ads and leaflets. Through a string of photography shoots, we also incorporated authentic recipe images to capture and reflect the soul of the campaign.