Very Lazy

Brand Identity & Packaging

Eazzzy does it

A few years ago, when Delia said it was ok to cheat, an opportunity presented itself to grow and create some noise around the Very Lazy brand.

Working with the brand’s owners, we developed a new proposition and identity with a tongue-in cheek tone of voice that focuses on convenience and taste.

Teamed with lines such as; ‘Great food at your fingertips’ and ‘It’s your secret weapon in the store cupboard’, our packaging design secured brand standout at fixture and helped to increase distribution and sales as well as elevating the brand presence overall.