We started by creating a fresh, confident brand identity for ‘Moments of Deliciousness’. From this we then developed a full set of creative assets and templates for the delivery of the vision.
Through a series of photoshoots we built a bank of imagery that captured the heart of the brand, illustrating the emotional relationship between food and people. Through these images we were able to bring to life these ‘Moments of Deliciousness’.
The result has enabled the Greencore team to connect with its business partner audiences in a more engaging, inspiring and ultimately compelling way. It helped them to present themselves as the category authority by sharing a vision that places consumers at the heart of their strategic decision making.