Automobili Pininfarina

Brand Literature

Il Sogno

Automobili Pininfarina is a design led business with a 90 year history in automotive styling. Pininfarina SpA has an illustrious catalogue of design for a number of the world’s finest manufacturers. However, it was always the dream of the founder, Battista ‘Pinin’ Farina to one day see a car bearing the company’s name.

Automobili Pininfarina has been created to fulfil the dream of Battista and in 2020 the company’s first car will be ‘Battista’, an all-electric, zero emissions hypercar that uses next generation technology to power its hypercar performance.

We were tasked to create a brand identity for the business and also deliver assets to launch the car at the Geneva motor show. We created a launch idea ‘Il Sogno’ (The Dream) and designed collateral to support all functions of the global premiere of the car. In the process we worked with some of the best CGI artists in Europe to create a series of ‘true to life’ images that help bring the car to life to a discerning, luxury audience.