The Brand Nursery worked with Burgess on the development of the Wellbeing identity to create a distinct and engagingly open brand. Scripted typography for the ‘Wellbeing’ name helps to bring the sense of friendliness we sought. We then designed and executed the packaging for the full range of cat and dog feeding products.
The pack designs help consumers to immediately identify and understand the unique benefits of each product. The clever illustrations focus on the core ingredients to reinforce the natural nutritional benefits of pet-food that is natural and healthy. They deliberately echo the kind of design language that is more readily associated with human food.
We’re proud to say that the cat food packs won the best new product at the PATS Show in the year of their introduction. The award judges commented that “the packaging is eye-catching with clear presentation and easy to read information”
To see more of our impactful pack design work for the pet-food sector take a look at our D&AD nominated packaging for Walker & Drake here – link to Walker & Drake case study.