We worked alongside the CPW team to understand all aspects of their offering that contribute to a better breakfast. This embraced the ingredients within their product ranges and reduced sugar content. It also included the way CPW products contribute to family nutrition and their desire to be in tune with contemporary family living.
(If you’d like to find out more about how we’ve helped another brand to understand how to tune in to key consumer dynamics take a look at our Violife insight work here – link to Violife case study).
We created a graphic brand identity that is reflective of CPW’s new purpose. It also reflects their goal to deliver a natural breakfast in an inspired modern way.
As part of the brands’ identity, we also delivered a range of assets to create a brand design that is flexible and that brings the reality of ‘making breakfast better’ to life. The design and imagery is purposed to allow for creativity across all media types and markets.